What Pork And Beans Can Teach You About Viral Marketing

Posted on May 24, 2008 

Filed Under: Internet Marketing

Pork and Beans… and I’m not talking about it literally. What I am talking about is the new song by Weezer (the band behind “Beverly Hills” and “My Name Is Jonas”) called Pork and Beans. Anyway, what’s so special about the song? Well, if you haven’t seen it yet (and I doubt that you haven’t), all I want to say is that it’s one of the best music videos I have ever seen. This music video is a perfect example of how viral marketing is the best types of marketing on the internet. Weezer knows exactly how to go viral on YouTube… by referencing popular viral videos on YouTube. Does “Numanuma” sound familiar to you? What about “Peanut Butter Jelly Time” or “Leave Britney Alone”? The band incorporated some of these viral videos and some of their characters into their new song and video, which has made themselves go viral. But enough with the talk, go watch the video below and you’ll see why. If you have already seen it, watch it again!

By the way, if you want to see all the original videos that this song referenced to, check out this page. Gizmodo has done all the work for you by putting up all the videos on one page, so just sit back and watch!

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8 Responses to “What Pork And Beans Can Teach You About Viral Marketing”

  1. Germz Says:

    Haha I’ll be sure to apply his beany video on my site.

    Germzs last blog post..This Week’s Top Procrastination Pages.

    [Threaded Reply]

  2. Children Says:

    Wow..the video’s toooo..GOOD!! I admit that it’s worth watching again!!

    [Threaded Reply]

  3. Yan Says:

    Interesting video-mixing plus a very catchy post title too.

    Yans last blog post..50 Tips To Build Traffic For Your Blog

    [Threaded Reply]

  4. Dental Websites Says:

    I have to admit I have not seen this vid before. Weezer is a talented group and not just musically. They have always done a good job of marketing themselves and their music so it doesn’t surprise me that you can use them as a viral marketing lesson.

    [Threaded Reply]

  5. Dollar_dude Says:

    This is really a nice combination of pork, beans and viral marketing…

    [Threaded Reply]

  6. Blogging Tips And Tricks Says:

    Maybe if I had some connections I could ring up Tay Zonday and get him to make me a jingle.

    As for the video, it’s probably the most brilliant example of this kind of viral stuff that I’ve ever seen in a music video. Actually getting the people to participate in it again is awesome. And the songs not bad too :)
    Blogging Tips And Trickss last blog post..An Easy Free Backlink With Your Site’s Favicon

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  7. Money Maker Boy Says:

    Nice video man i simply love it continue with the brilliant ideas sly.

    Maher,

    Money Maker Boys last blog post..Simple Car Loan with Basic Car Loans!

    [Threaded Reply]

  8. Music Reviews Says:

    Thanks to the article, Now there is more reason to comment than ever before! Everyone should participate. I am incorporating what your wrote to our project!

    [Threaded Reply]

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