I know what you’re thinking–you’re a little bit skeptical on that score, aren’t you?  If you had that kind of capability you probably wouldn’t be trying to improve your blog.  You’d be making money at the race track.

But there’s a practice that might give your blog a little extra punch, and it’s called forecasting.

Scott Adams, creator of Dilbert, once described forecasting as being a great way to fill an empty mind. Because for most people, when their minds are empty, they’ll stick anything in there just to fill it up.  No matter how many ifs are involved, people will take it as the truth.  It’s also occasionally called futurism, and there’s actually a pretty good market involved in predicting the future without any mystical hooey but rather by analyzing current trends and making guesses based on those trends.

So all you need to do to harness this tendency is make some guesses about something.  Predict a trend.  Then you’ll also get a flurry of blog posts out of it as you gather evidence and write about that evidence.  One of my personal favorite theories is that the movie theater as we know it is a dying media.  So I can then take every hike in DVD sales or DVD rentals or streaming video and say, see?  I told you, the theaters’ are dying off.

You’ll give your readers plenty to talk about, which in turn fuels repeat visits.  Just be sure to not stick to your guns too hard and annoy people into leaving.  Remember…you’re only forecasting.

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