The Three Questions To Ask About Raising Your Readership Numbers
I know, it’s amazing that you can distill the thought of building your readership down to just three simple questions, but that’s what we do every day here at Slyvisions–we do the amazing.
So what are those three questions?
1. Why? Yeah, that’s pretty simple. But it’s a good question, WHY do you want more readers? And no, “I wanna make more money” doesn’t count–you’ll have to be specific here. Do you want to sell more merchandise? Increase your advertising revenue? Or do you just want to be regarded as a pundit so you can get a foot in the door with publishers? Each approach requires a different strategy–know what yours is.
2. Who? Again, simple–but who are these readers that you want to come to your site? Are you looking for experts who’ll fire a community up with high-level chatter about the minutiae of your topic? Do you want to make something warm and welcoming for the noobs? Do you want ad-clickers, or stuff-buyers, or just more readers? Again, different strategy for each.
3. How? This is the grandest question of all. But once you’ve figured out the why and the who, then the how will be a lot smoother. If you want to get the stuff buyers, then offer discounts or new and interesting stuff. If you want the ad clickers, make sure your ads draw sufficient attention that they’ll be practically begging to click. And so on.
With these strategies in mind, you’re likely to put a serious fire under your readership numbers.
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#1 by reverse phone search on November 16, 2009 - 5:52 pm
How is the main question.If you know Why and Who but still its not that easy to figure out how you can increase your readers.
#2 by Paul on November 17, 2009 - 5:38 am
isn't it always? you'll have a better chance of figuring out the how once you've got the why and the who down, though.
#3 by PSP Go on November 29, 2009 - 1:12 pm
Yeah agreed - who? Is a very important question and then market to them.
#4 by glutamine on December 17, 2009 - 7:45 am
The Newspaper Association of America has a wealth of statistical information. Fair warning: the site is not particularly user-friendly, so you may have to wander around a bit to find the information you're looking for.
#5 by Brenda Berge on December 24, 2009 - 12:16 am
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#6 by yanni raz on August 16, 2010 - 9:30 pm
Thats a big number. I have to say that socil networks really helped the Internet to grow. Google advertising costs are higher, but facebook much more productive.