You probably know that other blogs are a great source of topics to write about–you may not be the first to write about whatever the topic of choice is, but you’ll bring something new to the table.  A new opinion, a new slant, something.  But if you really want to catch some interest, and you’re in a position to do it, try breaking news.

Granted, your ability to break news is pretty slim at any given opportunity–you’re competing with literally millions of blogs, and chances are somebody’s tipped somebody else off before they got to you.  But close does count, and one way to be the closest you can to the news in question is to check the press releases.

Most companies have a media section in which they disseminate information about their products and services.  New announcements, new releases, plans the company’s making, and so on.  By reading them, and quoting from them liberally, you can establish a quick, up to the minute article that anyone can read and enjoy.  Plus, it’ll be intensely useful–announcing a new product about the same time everyone else does puts you at (or at least near) the tip of the spear, ensuring you get the best chance at breaking through.

And being at the forefront of news (if not the front) gives you a huge advantage, one that’ll help build traffic and your bottom line.

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