Maybe you’ve noticed something of a trend in the last couple weeks.  I’ve prefaced a blog post with a little something about my own life experiences.  Even though I’m only three quarters of the way to being, as Jimmy Buffett described, a pirate looking back at forty, there’s still plenty of bits to mention.  And when you can tell a little story about something relevant to the post, you infuse that post with a little extra value.

Compare a boring blog post to your boring drive across Iowa, for instance.  Don’t be afraid to drop a name or two–like yesterday when I gave you the name and location of my favorite remote working spot.

You never know who’s reading your posts, and what they might gather information-wise.  But even if you don’t have readers near your favorite coffee shop or who would even be interested in trying to drive across Iowa, the added value of the personal touch in your posts will spark reader interest.  A good story well told never hurts, and often helps.

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