I’ve been bludgeoning you with messages about credibility for weeks now, and maybe one of the best moves you can make to establish credibility is to include an author bio with your blog.

It’s true what they say, that something signed is always more trusted than something anonymous.  When you put your name on something, you’re putting everything that goes along with your name on the line as well.  You’re putting your skill, your expertise, your reputation…everything that goes along with your name on the line when you post with your name.

If you’re not willing to put that kind of gravity and import on your posts that the use of your name implies, then there’s something wrong with your posts, plain and simple.  If you want people to trust you, then you have to be so clear and so strong in your belief that you’re willing to tell everybody who reads it: this is MY POST, and I stand behind it so deeply that I’m willing to put my name on it.

So when you post, you’d best make it as honest as possible.  Everyone’s got their eye on you.

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