It looks like Google will be carrying on its fight against China on its own as web companies are seen to place themselves at distance from the ongoing issues between the two. For one, web companies are too concerned about losing business (dollars) should they get involved although they stand to benefit if Google ends up victorious.

How? If Google holds its posture and China ultimately evolves into a truly free society, then the citizens of China will pledge allegiance to Google and reject the other brands that effectively sold-out with self censorship. At least that is what Jonathan Zittrain of Harvard University thinks!

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