Huh?  What?

Don’t you love those little non-sequitur titles that just sneak up behind you and slap you upside the head with their message?  Sure you do!  But the point is clear–it’s time you stopped linking to Wired, or at least so often.

Plain and simple, when people read your blog, and they follow your links, and they start wondering if you just link to the same dozen sites over and over and over again, they start questioning if you’re worth reading.

See, links aren’t just about Google rank.  Links are also a measure of how well-read you are.  A measure of how much you get around online, so to speak, and if you’ve got lots of different places–even places no one’s ever heard of–you’ll get a bump in your credibility gauge if you can show people that you traffic in some unusual information.

There’s something to be said for being the guy who knows where the weirdest stuff on the internet is…as opposed to being the guy who can’t stop rewriting what Wired spits out.

So next time you want to find something to write about, don’t just stay on Google’s front page–go check out the back of the stacks.  You never know what you’ll find lurking around out there.

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