Website owners who are quite particular with the volume of traffic and visitors they get can now disseminate that into detail after Quantcast announced its country specific data solution for its growing number of international publishers and marketers.

Quantcast audience measurement is free and by providing the marketplace with unparalleled audience insights, it enables publishers to better represent their unique audiences and empowers advertisers to reach specific online consumers with accuracy and scale.

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Now this was something that got me.  I was reading over at Problogger about this, and the thought of it literally chilled me to the bone.

We all know that Google has a whole lot of reasons to kill your page rank, and most of them are things you’d deserve a penalty for.  If you’ve been selling text links, for example, or anything else that might be in violation of Google’s guidelines.  But what you may not know is that, at some point, for little or no reason, Google might kill your page rank and you wouldn’t even be responsible.

As it turns out, most search engines–and this includes Google–occasionally undergo changes to their algorithms, and when this happens, you might suffer an unaccountable, and unexplainable, loss in rank.

Now, this is for the most part generally temporary.  But if you should ever find your post ranking suddenly crashing, don’t panic.  It may well come back entirely on its own after just a couple days.  So take a deep breath, grab a drink, write your posts like normal and wait a couple days.  You might be surprised by what comes back.

Should you have ads on your site, and if so when should you put them there?

This is a fairly core question for most bloggers.  It is thought by some that there is a “tipping point” after which you will be able to attract advertisers to place ads on your blog.  Maybe a magic number that will be right for them.

Whilst this is true if you are thinking of perhaps trying to sign up a major brand (lets be serious here - you would need millions of views per day).  For the most part as a blogger before you get around to having specific advertisers you are probably going to go with one of the ad serving services like AdSense or one of the others that provide this service for blogs.

There are two things to consider when you decide this is a revenue source for you.  Firstly, do you put them on your blog from day one and run the risk of alienating certain types of users - for example those that use sites like digg, to promote your site.  Or do you wait until you have an established audience and then introduce them, but run the risk of losing some of your audience.

Both strategies have pro’s and con’s. If you have little or no traffic having ads wont earn you much money but if they are there from the beginning then people know to expect them. If you introduce them after you have an established audience you might lose a few readers (but that will most likely happen over time anyway) but at least you increase your likelihood of generating some revenue from the ads.

Think your strategy through carefully before you settle on which way to go with ads.