Okay, now I’ve probably convinced about half of you that I’ve just plain old lost my MIND, right?  Complete Daffy Duck, woo-hoo! territory now.  But I tell you this…making up words for your blog may well be the best thing you’ve ever done.

First, a clarification of terms: the word of the day is JARGON.  Jargon, itself a made-up word not so long ago, means essentially “insider-speak”, or the language used to refer to concepts that are specific to an industry.  For instance, no one uses “calendar” as a verb outside of the business community or Dilbert comics.  But in there, it’s a valuable phrase that means, basically, “to schedule”, or “to add something to your calendar”.

You can take that power of jargon and try to make up your own words for things.  For instance, here in the blogging realm, we’ve got a lot of very specific concepts that can apply almost nowhere else.  Linkbaiting is one such concept, and means, to create a post designed specifically to be linked to elsewhere.

Perhaps you might like “tideriding”, or the process of setting up links in your post to keep a tide of traffic moving throughout your archives.  Or perhaps an application of surprising your readership by forcing them to look at a concept in a completely different light, or “bent space”.  Why, we even took an item of masonry not so long ago and defined it as “a short punchy intro sentence designed to attract attention”.

Remember the “brick”?

This is exactly the kind of thing you can do in your own blog to keep people interested–an occasional made up word or two gives you a little extra industry force.