There are two essential schools of thought when it comes to blog posting schedules: weekdays, or weekends.

The weekday posters say, hey, we want a piece of that really huge weekday readership pie, when everyone’s out reading blogs!  Who wants to post on the weekends when everyone’s shopping and gardening and watching movies and whatnot?  We’re the entertainment and information source that can be grabbed in quick nuggets whilst waiting for lunch or in traffic (well, maybe not in traffic) or in a couple spare minutes at work!  Everyone wants a little quick something to read in the dull point of a weekday; why shouldn’t we get a piece of that?

The weekend posters, meanwhile, say: yeah, you and everybody else, schmuck.  There’s way too much competition going into the weekday market.  Why should we kill ourselves fighting fifty billion OTHER blogs for the last scraps of scraps when we could just waltz in on weekends, when nobody’s around anyway, and snag all the readers we want!  Sure, there’s a lot fewer readers, but the ones that are here are allllll ours, bay-bee.

There are pluses and minuses to each, and you’ve got to figure out what’s best for you.  Sadly, that’s about what it comes down to–do you want a big slice of a tiny pie or a tiny slice of a big pie?

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There are a lot of people out there who, when it comes to blogging, think that the life of a blogger seems pretty darned ideal.  They don’t punch a clock, they don’t have to deal with the jerk in the other cubicle all day, their boss is either themselves or in some remote (relative to them) location and is only seen by email or an occasional phone call.  You’re left to do your job in relative peace.  There’s no one to hassle you if you decide to blow off the morning and go to the park and feed the ducks or take your kid to a soccer game.

But what these folks don’t realize is how downright difficult it can be to find new things to write about and then write about them, every day, day in and day out.  There’s no paid vacation as a blogger.  There are no paid holidays.  I was churning out a day’s work on both Labor Day AND Memorial Day.  You are paid for the material you create, for the posts you make, for the ad traffic you drive.

If you don’t blog, you don’t eat.

This is why sticking to as regular a schedule as you can create is so very important.  The more accustomed your readers become to finding your work every day, on a certain day, the more often they’ll come back.  Whether you work daily, twice daily or every other day, being their for your readers when they expect you goes a long way toward establishing your–once again–CREDIBILITY.

Remember, your readers are counting on you for the latest news and the snappiest commentary.  If you can’t provide it, they’ll go where they can get it.  Make sure it’s with you.

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As part of his 31 days to a better blog series, Darren Rowse encouraged the participants to create a blogging schedule.  I think this is a particularly excellent idea. I have a couple of reasons to believe this will actually help any blogger.

Firstly, committing something to paper or in this case to an electronic calendar makes it more real, it creates a more permanent record in your memory. Secondly, by actually organizing your blogging activity it becomes less daunting and you are more likely to complete all the tasks that form a good blogging business.

Take a look at Darren’s proposed schedule and see for yourself how it could help your blog. Bear in mind that there is no one schedule that works for all blogs, and only you can really determine the frequency and number of posts that works for your blog.

Does scheduling your blogging activity help you ?

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