Blog For Your Business Instead of Blogging As A Business
Posted by Paul in Blogging, RSS and Podcasting, Internet Marketing, Make Money Online on December 1, 2009
A strange distinction, I know, but it’s one worth thinking about. If you’ve been considering adding onto your small business, or have been considering a way to expand your blog outward, maybe you should look into becoming a corporate partner.
Now, I’m not suggesting selling out. But what I AM proposing is that a blog can be an excellent tool for the rapid dissemination of information across a wide space to a very, VERY focused audience. This is exactly the same principle that your advertising works on, except this time, you’re not going to a middleman like Google or Project Wonderful or something similar.
What I’m suggesting is that, if you own a small business (or conversely, know someone who does) consider using your blog as a way to promote that small business. Not shilling, of course, no one would suggest such a thing. But rather, disseminating ideas through it. New products. Upcoming events. Previews of coming attractions, as it were. You can scarcely go wrong with that sort of thing–people want to know what’s around the corner and you can tell them things they didn’t otherwise know.
And of course, if you do it for other people, you can always accept payment for services rendered. Access to a readership is a very important item, after all. Just another something to consider in your quest for blogging fame and fortune!
