So last night I had “You, Me and Dupree” in the background when I was writing, because a little background noise helps counter the thought that you’re just some kind of weird hermit-monk pounding away on a keyboard, and the ending featured Dupree hosting a seminar where he told everyone to go out and find their own -ness, rather their (insert your first name here)ness.

So your Georgeness, your Paulaness, your Rahulness–whatever your own -ness happens to be.

Now, after first glance that sounds like some crackpot self-help garbage made up by a half-baked comedy that desperately needed filler.  Until you think about it, of course, and then you realize that there’s something to that.  See, your -ness is a very big part of your blog.  Everything you write is filtered through the lens of your own perceptions, attitudes, beliefs and experiences.

And until you embrace this idea, you’re going to be trying to do half-baked news posts that have absolutely no flavor to them.  They may be filling and nutritious, they may contain helpful information, but if no one wants to read them, then what good are they?

Like vegetables no child will eat, your -ness is the Ranch dressing that turns broccoli from crunchy, fiber-rich unpleasantness to a tasty snack that’s good for you.

So when you’re setting up your next post, consider the value of your -ness.  It’ll give you a lot of extra help in writing.

I’m going to do something REALLY interesting for you today.  I’m going to change the entire way you’ve been playing the blog game, and I’m going to do it by giving you just one simple statement:

“If you act like you’re a big deal, people will think you are one.”

See, this is one of the most awesome statements you’ll ever come across.  And this is a great way to get a fire built under your blog, by acting like you’re a big deal.  See, here’s the really awesome thing.  You don’t have to be well known to convince people you’re famous.

Want proof?  That’s easy to provide.  The most watched show in the United States for the last five years is American Idol.  In fact, about twenty nine million people watched the show last week.  Sounds great, right?  Sure it does…until you remember two very important facts.

1. There are over three hundred fifty million people in the United States.

2. There are over six billion people on the face of the earth.

Ninety percent of America didn’t watch American Idol last week.  And on the world scale, a whopping 99.995 percent of the planet had something better to do.

You see how easy it is to be famous?  On the grander scale, almost no one’s heard of American Idol, and if they have, only vaguely.  You can take advantage of this same principle–if you act like you’re famous people will THINK you are.  After all, who would act like they were famous if they weren’t?