Now that caught your eye, didn’t it?  Sure it did.  And why wouldn’t it?  I mean, I just handed you your dream concept on a silver plate, didn’t I? Your blog, literally everywhere.

So how do you achieve this concept?  Well, it’s an idea you may want to consider.  You’re going to use two basic principles to take a shot at huge name recognition.  Those principles:

1. People love free stuff.

2. Cafepress will put your name and logo on ANYTHING.

And that’s the idea.  Put your name and logo on some stuff and give it away.  Now, I understand that not everybody’s got the kind of cash required for such a venture, but the good part about this plan is that it’s scalable.  You can start small or you can go huge, and you have loads of options.

For instance, let’s take a look at this idea:  Create fifty bumper stickers for about a hundred bucks.  Put them in envelopes and mail them out at random.  Announce to your local newspaper that fifty lucky people will be receiving free bumper stickers as part of your (insert random celebratory event here) celebration.

With any luck, you’ll get a newspaper ad for your blog for less than a hundred and fifty bucks if I’ve done the math right.  Plus, fifty people will hear about your blog, and if they actually USE the bumper stickers, you’ve got plenty of word of mouth advertising gratis.  Got fifteen hundred bucks to blow?  Up that to five HUNDRED bumper stickers.

Think outside the box, and who knows how far you’ll get?

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