There are certain things that most every journalist is known for.  For instance, Woodward and Bernstein forever will be known as the guys that took out Nixon.  Stephen Glass was the guy who made up his articles.  Geraldo Rivera will always be remembered as the guy with the cheesy talk show who went after Al Capone’s vault.

It really doesn’t matter what else they do in life, and they’ve done plenty.  Stephen Glass turned novelist.  Geraldo tried to be a real journalist via Fox News and that still really isn’t working out for him.  Woodward and Bernstein went on to be an associate editor of the Washington Post and a biographer, respectively.

What will you be known for?  Chances are, if you’re a blogger, your big work is called the “killer article”.  Like a “killer app” but for blogs, the killer article is the one thing that keeps new people coming in and old people coming back.  It has the timeless quality we strive for, it’s not usually breaking news, but it takes several hours to concoct one of these and is usually three to four times longer than a normal blog post.

So if you want your blog to stake a claim in the blogosphere, then you’re going to need a few of these killer articles to catch some eyes.