There are two really, really good reasons to spare a post or two in your normal round of blogging for the really obscure stuff in life.

No matter what your blog of choice is–Spider Man costumes, wood beads, web design or mortgage loans–you know there are little bits of esoterica roaming around everywhere.

Most of the time you don’t even consider them as posts because they’re just too out there, but if you try it sometime, your readers might enjoy.  Here’s why.

1. Your advanced readers will love hearing about something different. If you can talk to experts and tell them something they don’t know, you’ll win massive respect points.  In fact, you’ll likely be seen as an expert yourself, and we all know how valuable that classification is.

2. Your newer readers will love being “in on the secret”. Sure, they won’t understand everything about what you just said, but the fact that you took the time to try and explain it to them is going to be worth huge respect points in THEIR book too.  Naturally, you don’t want to do this often or you’ll be regarded as inaccessible, but every so often, it can’t hurt.

If you can make the strange and obscure understandable for new readers, you’ll catch the eye of the experts too, who can then stage discussions about your unusual topic.  So every so often, try and stretch your readers’ minds.  They’ll thank you for it.