Okay, so I’ve been seeing some huge response to the idea of using fiction in your blogging, and reading a comment from Kevin’s Promotional Products reminded me of something big.  He said this:

Back in the nineties, there were a series of commercials for the Taster’s Choice coffee company, revolving around two neighbors who met and eventually fell in love thanks to a common shared love of Taster’s Choice coffee.  Sure, it may sound a little outlandish, but as most any college student will tell you, romances have been started on less.

They were called the Taster’s Choice Couple, and people were so engrossed by this that, when the commercials stopped airing, people were actually CONTACTING THE COMPANY, demanding to find out what happened to the couple!

No one’s really sure how much coffee sales it drove, but it definitely established an interest in the commercial, and as any marketer will tell you, there’s no such thing as bad buzz.  You can see some of them over on YouTube to this day,

You, much like Kevin’s Promotional Products and Gomez The Windshield Monkey, can take this particular ball and run with it yourselves.  Next time you’re wondering what to write, try and tell a story.

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