So I was reading over at Seth Godin’s marketing blog–which is awesome, by the way–and back when I was talking about the idea of launching a business blog FOR YOUR CURRENT JOB, he busts out with this:

Offer a small bonus to anyone in the company who starts and runs a blog on any topic. Have them link to your company site, with an explanation that while they work there, they don’t speak for you.

Godin’s advice, which came at almost exactly the same time I was talking about how to convince your boss to pay you to set up a blog at work, is a little more broad than mine was (I figured it’d be better to run a blog about the company and its products and news, not necessarily ANY topic, but still!) but then his advice comes from a little more general purpose on getting the company an overall web strategy by making all the employees web-savvy.  Or at least, sufficiently web-savvy to start their own blog.

So why wouldn’t a company want to take advantage of this sort of concept to get them some publicity too?  No reason I can see.

So if you’ve been thinking about becoming a blogger in your spare time, now may be the best time ever to talk to your boss about it.

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