There are two essential schools of thought when it comes to blog posting schedules: weekdays, or weekends.

The weekday posters say, hey, we want a piece of that really huge weekday readership pie, when everyone’s out reading blogs!  Who wants to post on the weekends when everyone’s shopping and gardening and watching movies and whatnot?  We’re the entertainment and information source that can be grabbed in quick nuggets whilst waiting for lunch or in traffic (well, maybe not in traffic) or in a couple spare minutes at work!  Everyone wants a little quick something to read in the dull point of a weekday; why shouldn’t we get a piece of that?

The weekend posters, meanwhile, say: yeah, you and everybody else, schmuck.  There’s way too much competition going into the weekday market.  Why should we kill ourselves fighting fifty billion OTHER blogs for the last scraps of scraps when we could just waltz in on weekends, when nobody’s around anyway, and snag all the readers we want!  Sure, there’s a lot fewer readers, but the ones that are here are allllll ours, bay-bee.

There are pluses and minuses to each, and you’ve got to figure out what’s best for you.  Sadly, that’s about what it comes down to–do you want a big slice of a tiny pie or a tiny slice of a big pie?

I know I just posted a piece on how important it was to be scheduled, so this post will no doubt come as a shock to many.  But there’s a reason behind it, especially if you’re having a tough time getting your posts around.

There are times when you find something interesting in the course of your normal hunt for information that just needs to be written up.  It’s never a good idea to ignore that feeling, or put it off, because it’s not on the schedule.  You’ve got to take advantage of those all too rare “flashes of genius” that will enable you to put out some really amazing posts.

Creativity cannot be scheduled.  Sometimes you’ve got to be flexible enough to take hold of those flashes of insight.  Not only are they so rare as to be a prudent move to take advantage of them, they’re also the things that reflect your passion at the time.  If you blog where your passion is, you’ll blog better, blog faster, and of course, keep that all-valuable reader attention.

A schedule is an important thing, but sometimes, you’ve got to shake the apple tree just a bit or otherwise, you’ll just be gathering the low-hanging fruit and letting some really sweet pieces rot on the vine.