Posted by Paul in advertising, business on August 16, 2010
We know Facebook and MySpace in particular are making a ton of revenue off of ads — the two combine for over half of all social network advertising, which for 2010 is estimated at $1.7 billion, according to eMarketer.
The number is only for the US — worldwide, advertising jumps to $3.3 billion.
Popularity: 3% [?]
Posted by Paul in business, google, social media on May 21, 2010
According to an article at the Wall Street Journal, Facebook, and other social networks, which include LiveJournal, Hi5, Xanga and Digg, have all been sending user identifiable data to advertisers, which include Google’s DoubleClick and Yahoo’s Right Media.
So far, everyone, from the advertisers to the social networks, have denied it, but it appears to be legit, and the WSJ usually have their sources in order.
Popularity: 2% [?]
Posted by Paul in Blogging, RSS and Podcasting, Internet Marketing, business on May 13, 2010
For the first quarter of this year, the online ad revenues in the US have reached $6 billion, according to IAB, which tracks this numbers. IAB estimates that during the first quarter, US Internet users saw 1.1 trillion ads.
The top web publisher was Facebook, which delivered more ad impressions than any other ad provider.
Popularity: 1% [?]
Posted by Paul in Blogging, RSS and Podcasting, business, social media on April 13, 2010
Twitter has finally revealed an ad platform to monetize its huge user base and activity. It works pretty much like Google Adwords, where advertisers will get to buy sponsored tweets which will appear in the search pages and user’s stream, depending on what they like and tweet about. Pretty much like everyone expected. Twitter calls this “Promoted Tweets”, and the new service will launch later today.
Popularity: 1% [?]
During the recession, online advertising revenue has been declining considerably, but it appears that it’s climbing back up with the rest of the economy. For the fourth quarter of lat year, online ad revenue reached $6.3 billion according ti IAB, which makes it the biggest quarter in history.
Popularity: 3% [?]
Posted by Paul in business, social media on February 23, 2010
Despite it’s massive popularity and user base, Twitter still hasn’t got a real business model, and still relies heavily on the VC money it raised — and it raised a lot of it.
But according to new rumors, Twitter is set to launch its ad platform as early as next month, but there’s little concrete details, whether it will be regular banner/link advertising, or if it’ll be in-tweet ads.
Popularity: 1% [?]
Posted by Paul in Publisher, Venture capital, business on February 22, 2010
Reply.com, a local advertising marketplace, has filed an IPO where the company plans to raise $60 million in capital in an initial public offering.
Reply.com offers a cost-per-click marketplace that’s heavily localized, in contrast to Google’s Adwords, among others. The company had revenues of $32.6 million in 2009, and profits of $2.5 million during the same year.
Popularity: 1% [?]
Posted by Paul in Internet Marketing, Venture capital, Web 2.0 on February 1, 2010
BlueKai, the online data exchange startup has announced that they’ve raised another $21 million in VC funding, from GGV Capital, Redpoint Ventures, and Battery Ventures, bringing to total raised capital to $35 million.
Launched in 2008, BlueKai gathers data from shopping sites online, and then sells them to the highest bidder on an auction — the bidders are usually marketers and ad-networks.
Popularity: unranked [?]
