Sudden Fall In Readership? Maybe You’ve Got A Seasonal Disorder.
If you’ve been a blogger for any length of time, chances are you’ve seen your traffic ebb and flow at certain times of the year. But if you notice that your traffic falls through the floor at certain times of the year, then it may well represent a significant movement, one you want to stop as much as possible.
It’s entirely possible–and it’s something you want to check–that your traffic may have some seasonal motivations.
For instance, if you run a gadget blog, maybe your traffic spikes around the Christmas shopping season but falls off after the “momdadgrad gift corridor”. You might think there’s not a lot you can do about that, but now’s the perfect time to give your readers a new reason to come back.
Consider doing different types of pieces in this time, something that your readers wouldn’t ordinarily see and thusly not expect. If you can give them a whole new reason to come back, then maybe it’s a smart idea.
