Should You Collect Your Readers’ Email Addresses?
So I was reading an article over on Daily Blog Tips and one of their newest is about how to build an email address list based on your subscribers. They describe it as one of the most important things an online entrepreneur can do.
I prefer to describe it as a kick in the metaphorical crotch to your readership, and instead say that building an email address list of your subscriber base is the WORST thing you can do as an online entrepreneur.
Now, admittedly, there’s something to be said for occasional messages to your readership that hit them where they live, in their email inbox about something special you’re doing or offering. But without a LOT of care and forbearance, all you’ll be doing is alienating your readership and hurting the ones you depend on most. And don’t even get me started on selling email addresses to affiliate programs….
So I wouldn’t be quite so concerned about the email address list, but that’s a call each person has to make for themselves.
