Here’s an awesome little hint for you that I’m going to have to try a bit more often myself.

Next time you go to do a blog post, count the number of sentences in your paragraph.  If you often have more than three sentences in a paragraph, consider breaking your paragraphs down into smaller chunks of text.

What this does, is it increases the amount of white space in your blog, and thus increases the reader’s perception that it’s harder to read, even if you say the same thing.  See, the human eye is essentially lazy, and is drawn to empty space.  The more empty space you have, the “simpler” the blog post appears to read.

It’s always a great idea to take advantage of the natural human element in your blog posts.  If you can work with normal human psychology or physiology to your advantage then you’ve done something you know can’t fail to help your blog.  All human beings react the same way to empty space; it’s a universal trait.  Gaining that edge will give you plenty of help.

You’ll see from above, however, that it isn’t always possible to get that ideal three-sentence paragraph.  Don’t worry too much about that–as long as the majority of your work is in that simple block format you should get more readers, and more engaged readers.

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