Having discussed the fact that giving up on your blog might not be the most sensible option, especially if you are thinking of creating future blogs, we are going to look at how you can resurrect it and why you should.

The fact that you let your blog grow stale and you stopped posting to it can happen for a number of reasons. Perhaps the topic became increasingly less relevant, for example, a blog that was created to track the speeches of President George W. Bush would have a finite life and as the presidency of Barack Obama moves on, the topic would grow increasingly less relevant.

However, don’t let that stop you. What you originally saw as an irrelevant topic can be revived with the right marketing. Perhaps instead of just focusing on one presidents speeches your site becomes a repository for all past presidents speeches. Now instead of being a “News” site your blog becomes a valuable research resource for all kinds of people, from journalists to students.

Next: How to handle the relaunch.

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