Promoting Your Products In Post: Terrible Idea
Okay, today we’re going to do something BUY MY BOOK ON AMAZON that’s a combination object lesson and general discussion point. I know it sounds like it’s going to be a little complex, but if GO TO MY CAFEPRESS LINK you’ll bear with me I think you’ll find that it really is going to teach you something exciting.
You’re going to see that, as much BUY MY BOOK as you want to promote your books, or your merchandise, or what have you in your blog posts themselves, you’ll see that GREAT T-SHIRTS AND MUGS NOW AVAILABLE it’s not a good idea to do so.
Oh, sure–you’re thinking that a small link to the Amazon page or the Cafepress page or something similar can’t hurt. And for the most part, BUY OFFICIALLY LICENSED STUFF you’re probably right. But, if you’re going to go that route, GO TO THE STORE PAGE FOR MORE you have to be subtle about it. There’s no choice. Be understated. If you put the links to your own merch, say, at the bottom of the post, or once at the top, you’ll get a lot more respect out of your readers than if you go for the hard sell right from the word go.
You’ve just seen exactly what I’m talking about. The hard sell turns off the readers, as surely as it would if you did what I just did above.
Your readers know you have to eat, too. You’re here to provide them a service, which they hopefully esteem enough to keep going by supporting you. But if you’re too focused on that support aspect, you’ll lose not only their support, but also the readers themselves.
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#1 by wood beads on October 12, 2009 - 7:47 pm
Yeah, banners ads of various products inside an article which is very unrelated is very annoying.
#2 by Dave on October 12, 2009 - 7:51 pm
Yeah I find promoting your own products in blog posts too much really takes away from your respectability.
#3 by Betty Boop Cartoons on October 13, 2009 - 3:15 pm
good job on ur post great … thx 4 sharing
#4 by marcus@make money on on October 14, 2009 - 6:57 am
Good advice. You blog posts are suppose to help your readers not persuade them to buy the products that you promote. It's ok to mention how a product could help your readers but it's a bad idea to make a sales pitch out of your posts.
#5 by phpLD Help on October 17, 2009 - 1:11 am
Great tip. Being hard on promoting, can hurt. Thanks for sharing.
#6 by used tires on October 19, 2009 - 2:46 pm
Putting the readers last in your order of importance is definitely the worst way to gain audience and readership trust, in my opinion your blog should be all about the reader, before profit is made. I know the personal blog that I run, I don't have any ads or anything on it, because I love to do it, and put my readers first =D
Till then,
Jean
#7 by Whichvolume on December 4, 2009 - 4:44 am
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#8 by Rent College Books on December 18, 2009 - 9:01 am
I think the 80/20 rule fits here, like TV you have 80% content and 20% commercials its just enough to keep people around and not chase them away and it gives you a chance to keep it real and give people great content while you feed yourself.