Promoting Your Blog By Direct Email Marketing

Posted on Sep 8, 2007 

Filed Under: Internet Marketing

Email marketing, emailBloggers and webmasters these days are always looking for ways to promote their site. There are a lot of ways to this: optimizing your site for good SEO, buying text links from other sites, participating in blog communities, etc. What most bloggers forget is that it is still possible to promote a website successfully the old fashioned way. And that’s by direct email marketing.

Mark from 45n5 has recently posted up a video of himself showing us a little secret on email promotion. In the video, he shows us how he has emailed 28 of the top bloggers in the blogosphere, and got a reply from 11 of them. Before you watch the video below, here are the the three main tips for promoting your site by emailing bloggers.

  1. Promote your best content. Remember, first impressions are everything. If the blogger sees how great your posts are, there is a better chance that they will actually take time and check out the rest of your blog…
  2. Don’t ask for anything. By this, that means that you should not (and never) try to ask for a link. Your goal is to promote yourself and let others know about you.
  3. Limit your emails. Email a blogger too much and they will start to dislike you. Mark says that the maximum times you should email someone is 2 times a month. I think that 1 is good enough though.

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3 Comments For This Post

  1. Michael Says:

    I don’t find time for this

  2. Hafiz Dhanani Says:

    It’s worth the time. If you make an excellent resource list, tool or something of that nature and email the top bloggers, there’s a good chance that you’ll get some links. It’s a great way to get a new blog out of the sandbox or revitalize and old one.

    I’m definitely going to put this one into practice

    Hafiz Dhanani’s last blog post..Welcome to Ask A Blogger

  3. Vish Says:

    ha..! that is great dear.. and am sure that he should have received atleast 20 quality(blogger) hits because of that..

    Vish’s last blog post..SP1 and issues in Vista

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