How To:Create A Landing Page in Wordpress

For those of you not familiar with the term a Landing page is a page to which you direct visitors specifically. It does not exist in the normal navigation of your website. Why would you want such a page? Primarily as a marketing tool and for you to enable true metric gathering.

Perhaps you have an e-book and you want to offer a certain group of people a special offer on it. You could create an email campaign with a link to your landing page that has the special offer on it. By knowing how many people you send the email to, how many click the link and finally how many take action on the page you have a complete set of metrics to know how successful (or not) your campaign has been.

If you use Wordpress this is normally something you can’t achieve as everytime you make a new page or post it will show up. However, using the Advanced Category Excluder you can create a category of post called Landing Page or Sales Page or something else and then use the plugin to exclude it from your site so that it will not show up in search engines or else where, meaning that the only people who can find it are those to whom you send the link.

Though not specifically designed for this, I think this is a good adaptation of the use for this plugin.

What plugins have you found to give you functionality they didnt originally intend?

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This entry was posted on April 28, 2009, 4:27 pm and is filed under Blogging, RSS and Podcasting, Internet Marketing, Make Money Online. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

#1 by Best CSS Gallery on April 28, 2009 - 9:00 pm

Interesting idea

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#2 by things to do in seat on April 28, 2009 - 9:31 pm

Great stuff. Nice to read some well written posts. A long way between them.

#3 by Fatin Pauzi on April 29, 2009 - 6:16 am

Great information and what ive been searching for. Thanks!

<abbr>Fatin Pauzi’s last blog post..Techniques In Affiliate Marketing Done By The Best</abbr>

#4 by SD @ Discount Airfar on April 29, 2009 - 12:56 pm

Hey that's a great tip.

i've been using the advanced category excluder for other stuff, but hadn't thought of using it for landing pages.

Thanks

#5 by NYC on April 29, 2009 - 11:28 pm

I searched on google and I had a hard time located the right info….until I found your blog.

#6 by Healthcare Advisor on May 5, 2009 - 10:09 pm

Good information about landing page. Thanks for information.

#7 by stock trader on June 2, 2009 - 10:54 am

OHH Every now and again I find a web site that is a real source of useful information and content. This is one of those. A rare beast indeed. Keep up the good work. Kind regards

#8 by stock trading on June 2, 2009 - 11:17 am

OHH Some very interesting and insightful thoughts. I like this.

#9 by stock trader on June 2, 2009 - 12:27 pm

OHH I am amazed with it. It is a good thing for my me. Thanks. ^_^

#10 by stock on June 3, 2009 - 6:17 am

OHH Great post! I’m loving your website;

#11 by 1 on June 3, 2009 - 10:30 am

OHH Great post!! I just add this to my bookmarks. Thank You ^_^

#12 by Gerri on June 13, 2009 - 4:43 am

Do you have an example of a landing page on this site?

#13 by SEO on June 22, 2009 - 8:28 am

This is good stuff, very useful info, it helps in some many ways thank you!

#14 by Lucy on June 28, 2009 - 11:36 pm

Hey, great post, something to think about.

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#16 by Buy PSP Go on July 4, 2009 - 9:48 pm

I've recently seen this used with all those stupid 'Mike's Money Site' websites.

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#17 by landing page templat on July 12, 2009 - 3:30 pm

This is the first time I have heard about ACE (Advance Category Excluder). Thanks for this post Simon

#18 by Anna Mayer on July 20, 2009 - 3:08 am

For sure an interesting idea. I will think about it!

#19 by Social Marketing on July 20, 2009 - 4:47 am

Does it allow you to control sidebars, etc? You need to remove any "distractions" from the main message. The Flexsqueeze theme allows you to do just that (but it does cost). Incidentally the associated Flexibility theme is free and offers great control and flexibility (good name?).

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#20 by Louis Vuitton Handba on July 20, 2009 - 6:10 am

Keep working, great job, I love it!

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#22 by Yoga Mat Review on July 25, 2009 - 3:55 pm

This is one thing, that I've always had troubles with! Thanks! Also, is there something that allows us to make Adsense pages easily? I need to make many of them in a day.

#23 by Mike Chomelli @ Onli on September 5, 2009 - 12:02 pm

Good advice. Developing Landing Pages are essential in internet marketing. Wordpress is one very popular type of landing page and can definitely help.