Now, this is actually a good question that comes straight from the comments section.

User Digital Images asked, “How do you set up a business blog for your boss?”

Again, a great idea that deserves to be fully examined.  Of course, your mileage will vary on this point, but here’s a simple plan for you to try and get a job blogging with your current employer.

1. Analyze your company. Do you have a lot of new products?  Do you market mainly to consumers or businesses?  Is there a good reason to disseminate lots of new information in a relatively rapid schedule?

2. Gather your findings. If you market mainly to consumers, and have a lot of new products and events to discuss, then you may have a blog-worthy concept. Can you run ads?  Are you likely to draw readers?  These are all things to consider in packaging your analysis.

3. Present them to your boss. It’s always good to have all this written down on a hard copy somewhere in case some corporate power-junkie decides they want to take credit for YOUR hard work and genius.  But what you’re going to do here is take an extremely new idea (in most corporate power-circles blogging is a concept often believed reserved for college kids and people with nothing better to do all day than talk about their cats at length) and show people how it will work.  Consider things like advertising revenue through Google Adsense or similar, the intangible value of “getting the word out” in a relatively inexpensive fashion, cross-promotion opportunities to fuel readership (see, we put our blog web address on the box of every product.  So when they buy stuff, they have or blog site, and go to it to learn more about stuff they can buy.), and so on.

The key thing here is to make this look like an idea that will either bring in money outright or save money, and if you can reduce it down to those terms, chances are pretty fair you’ll land yourself a full-time corporate blogging job, even in this lousy economy.

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