So we’ve been tackling, this week, the issue of how to get free advertising by exploiting the news media.  And that’s exactly what we’ve been doing, too–we’ve been planning an event, we’ve been writing the press releases, but once we’ve got that killer press release written, how do we send it out?  More specifically, where do we send it TO?

Now, the really ambitious among us will say “why, to as many places as possible!” though that may not be the best strategy.  What you’re really going to need here is a list.

There are two ways to go about doing this–one, if you’ve got a budget, you can contact a PR firm that has a background in this sort of thing, and already has a list of ‘trusted contacts” that they use to send their stuff to with a reasonable chance of getting noticed.  This is great if you’ve got a budget, but if you’ve got more time than money, make your own list.  If you’re worried about spamming laws, Wikipedia actually has a good starter summary (starter summary only, do your own research) of spam laws around the world.

So now that you’ve got a good starting off point for getting your press releases out and getting that free advertising, tomorrow we’ll take a quick look at how to get the most out of that mass email you’re plotting.

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