It may surprise you to know, folks, that most anyone can write a really, really high quality press release.

For those of you who thought you’d need to hire a public relations company or something similar in order to get the word out about your products and services, think again.  Turns out that you can do it yourself in just a few simple steps.

1. Get a template. What most people likely don’t know about press releases is that they all are done in the same format.  The content of each, naturally, is different, but the basic structure is always the same.  You can get press release templates from just about anywhere–they’re just a Google away.

2. Pack it full of bricks. Remember when we talked about “the brick”?  This is a GREAT time to use your bricks.  If you’ve written a book about cryptozoology, which sounds more exciting to you?  “Local Author Releases Book on Mythical Creatures”,  or “Need Proof Bigfoot Roams Your Neighborhood?  Try Local Author’s Guide To Mythical Creatures” or even “Prevent Chupacabras From Eating Your Face With Local Author’s Guide To Mythical Creatures”.  Okay, there’s a limit, but you get the idea. You’re out to catch interest, so favor the bricks.

3. Don’t forget to follow up. I’m not suggesting you pester editors–they’re busy people too, you know–but it’s never a bad idea to make one or two calls, spaced out over a few weeks, just to see if it’s been received or is being considered.

And with those three steps in mind, your goal of getting free advertising is all the closer.

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