Free Advertising: After The Fact
Well, folks, it’s been a big week. We’ve walked you through, step by step, rung by rung, and tried to set up a way to get you free advertising for your blog, book or business.
We’ve set up an event, wrote a killer press release and figured out where to send it. Now there’s just one last thing that we’ve got to do, and that’s manage the after-event.
Because let’s face it–what we wanted free advertising for was to get a whole lot of people interested in us dirt-cheap. But can we handle that? Do we have enough copies of our book ready? Do we have a way to order more should we run out? Can our sites handle the bandwidth use spikes that may occur?
Basically, can we strike on the iron that we just heated up with our free advertising?
Come to think of it, was it even a success? And if it wasn’t, why not? Did we get the word out at all? Were people just not interested in what we had to offer? The days following our free advertising require a whole lot of analysis and soul-searching, because if we ever want to do this again, we need to know what worked and what didn’t.
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#1 by marcus@make money on on December 19, 2009 - 2:36 am
This press relasse tutorial was excellent. I will go back over each post and put you plan into action. Thanks.
#2 by dave@home improvemen on December 19, 2009 - 3:25 pm
I think that the best way of "free" advertising on the internet has to be four sites, GoArticles, EzineArticles, Digg and Mixx, they will all bring you traffic if you select your keywords right
#3 by bISNiS pULsA eLekTRi on December 20, 2009 - 4:59 am
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#4 by bISNiS pULsA eLekTRi on December 20, 2009 - 5:04 am
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#5 by Rent College Books on December 20, 2009 - 7:03 am
This reminds me of the E-Commerce case study…. of the "furby" everyone setup a store but forgot to get inventory. So often our "free" marketing can create more demand that we can Handel.
#6 by Revizyon on December 20, 2009 - 8:19 am
This press relasse tutorial was excellent. I will go back over each post and put you plan into action. Thanks.
#7 by wood beads on December 21, 2009 - 4:14 am
I agree! They bring a bunch people to your site or blog. And how about StumbleUpon? I usually get a bunch of people there visiting my blog but there are just days that I get "0" visits. It's kind of disappointing sometimes.
#8 by Metal Briefcase on December 21, 2009 - 8:43 am
Getting so busy that we can't keep up with stock or customer service is a best case scenario from a press release. Unfortunately most press releases will not be this effective. Unless you manage to create a killer press release that creates a massive amount of buzz, you likely will not have amazing results. Realistically you should be aiming at a slight burst in traffic and hopefully some improved search engine rankings.
#9 by blank blueray on December 22, 2009 - 1:28 am
Nice information! So glad to have found your blog. It was very informative and at same time effective too. Keep posting!
#10 by Paul on December 22, 2009 - 9:23 am
Still, you should be prepared for the possibility. Nothing's worse than getting caught short-handed.
#11 by teknoloji haberleri on January 2, 2010 - 2:17 am
This press relasse tutorial was excellent.
#12 by teknoloji haberleri on January 2, 2010 - 3:25 am
Meant to say thanks for posting so many good articles.
#13 by Paris@cheapest ed ha on January 7, 2010 - 8:24 am
Wow I'm glad I found your page. I've really enjoyed your post and look forward to your updates.
It's always fun when you find someone with similar ideas as your own. <3 Keep up the good work!
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