Free Advertising: After The Fact
Well, folks, it’s been a big week. We’ve walked you through, step by step, rung by rung, and tried to set up a way to get you free advertising for your blog, book or business.
We’ve set up an event, wrote a killer press release and figured out where to send it. Now there’s just one last thing that we’ve got to do, and that’s manage the after-event.
Because let’s face it–what we wanted free advertising for was to get a whole lot of people interested in us dirt-cheap. But can we handle that? Do we have enough copies of our book ready? Do we have a way to order more should we run out? Can our sites handle the bandwidth use spikes that may occur?
Basically, can we strike on the iron that we just heated up with our free advertising?
Come to think of it, was it even a success? And if it wasn’t, why not? Did we get the word out at all? Were people just not interested in what we had to offer? The days following our free advertising require a whole lot of analysis and soul-searching, because if we ever want to do this again, we need to know what worked and what didn’t.
