Focus On Your Expertise–Blog Tip of Your Lifetime
Now, while we’re working on the subject of “really obvious ways to make your blog look better”, and by doing so improve your bottom line, one great subject to look at is the topic of CREDIBILITY.
Credibility, basically, is the standard people use to judge the weight your opinions carry. For instance, if I went up to you and asked, who would you sooner ask for stock advice, Joe who runs the Edward Jones office downtown or Crazy Larry who lives in the alley between the Edward Jones and the Chinese take-out place, who would you go with? Clearly, Joe–if for no other reason than Crazy Larry won’t stop screaming about how the government took his fillings in the seventies and replaced them with cheese. But if I posed that same question, replacing Crazy Larry with Warren Buffett, the so-called Omaha Oracle, Joe sort of looks like, well, Crazy Larry when put alongside the Buffett.
It’s all about your credibility. What do you bring to the table? Have you been working in HR for years? Your HR blog now makes a lot of sense. Been weaving baskets since you were a kid? A crafts blog is a good fit for you. If you’re an auto mechanic, you probably shouldn’t be writing about marine biology, nor should a software salesman be writing about canning fruit.
Remember, outside a court of law, the term “expert” really only means “person who’s really good at or knows a lot about something in particular”, and if you’re an expert in anything, it’s a great topic to start a blog about.
