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For the past few days and weeks, a little rumor has been going around in the blogosphere that Google would penalize sites that are selling text links. Well, it has now been proved to be true. For example, sites like Copyblogger had its PageRank from 6 go down to 4. Problogger (even though it stopped selling links months ago) went from a 6 to 4 as well. Meanwhile, if you take a look at PageRank toolbar to see the PageRank of Slyvisions, you will see that it is currently a 2 (it was a projected 5). I saycurrentlybecause I hope that’s about to change. How? Well, read on to find out how to sell text links without getting penalized by Google. It takes two easy steps to let Google give you a chance to get your PR back up.
Some of the latest videos and SEO tips I posted, Qualities of a Good Website and Whitehat SEO Tips for Bloggers, had useful lessons from the Google engineer, Matt Cutts. In this video, he answers a few questions about SEO (search engine optimization) and some myths. Topics include things about using sites on the same server, launching sites with millions of pages, and updates on Google Images.
Here’s another video from Matt Cutts with some more tips and tricks for site development. In this video, he talks about sitemaps, guidelines for SE’s (search engines), and other helpful tips.
Here’s a video that will surely teach you secrets of the trade when it comes to Search Engine Optimization. Presented by Matt Cutts, he shows us SEO tips that will help our websites with search engine rankings. The video is around an hour long, so if you have the time to spare make sure to watch the whole video if you want to learn some helpful tips and tricks.
Here’s a quick SEO tip that will make a huge difference when it comes to Google or other search engines crawling your site. I have already told you about implementing keywords in a URL, but there is more to it than just plugging in the words. As you have probably read from the title already, use dashes to separate words in your URLs. This is a must when you’re making search engine-optimized articles and web pages.
According to Matt Cutts, a popular software engineer for Google and SEO expert, using dashes is the best way to separate words in a URL. Using underscores would be the next (but not the best) alternative, while not using anything to separate words would be the worst choice. I have no clue how all of this works, but I do know that it’s a way for search engines to recognize words from another. Just because it’s not alive doesn’t mean it can’t read right?
When you start a blog or a site, you’ve only come across the first step of your goal. You can’t get readers or your potential product customers without having them discover your site. Promoting your site is more than just giving people the link or joining a social network in which there is more work to promote your site. That’s why it’s best to make sure that your webiste or your blog is search engine-optimized AND is easily crawlable for the bots. So what’s the best place to get webmaster tips? Well, from Google itself!
Most people don’t even know about Google’s Webmaster Guidelines in which they teach you everything you ever need to know about getting your site indexed. All you ever need to know about site indexing, increasing search engine traffic, and other quality guidelines is available there. Here are just some of the tips from Google that you need to keep in mind:
Keep the amount of links on a given page under 100.
Make sure to use the robots.txt file to control which pages you want indexed.
Avoid “hidden” texts or links
Avoid links on web spammers, or “bad neighborhoods”. Just because you have many links doesn’t mean it’s going to help increase your PageRank.
These are just a few of the guidelines that Google gives to webmasters. Make sure to go over them at Google Webmaster Guidelines.
This is the third and final search engine optimization tip in this series. From SEO tip #1, you learned how to use keyword selector tools when choosing the right keywords for your search engine-optimized posts. SEO tip #2 talked about how to incorporate those keywords. Today, you’ll see a list of where to place the keywords you find.
When I say “where” to place keywords, I’m talking about more places than just the article itself. Keywords don’t just belong inside posts and post titles, but also in many different places that search engine crawlers look at. Here’s a little list to show you exactly where to put keywords.
Like I said, place keywords on post titles (which will also be the page title).
Have keywords in different formats: bold and italics
In the URL of the page
In image “alt” tags
In links
In meta tags
Last but not least: in your content
There is more to SEO than the three tips that I have given you. Those 3 tips are the stepping-stones to having your articles on the front page of search results. Even if you don’t do anything else, applying these tips are over 80% of what having great SEO articles.
After reading Search Engine Optimization Tip #1, you learned that finding keywords for your articles sets the base for search engine optimization. Here’s SEO tip # 2: how to optimize the keywords for search engines on your articles…
