Archive for category Internet Marketing

Rumor: Twitter to let users pay to promote their tweets?


According to a new rumors in the Twitter-verse, Twitter will begin allowing users to take part in the “sponsored Tweets” platform, by paying to get featured and get more exposure and followers. Twitter hasn’t confirmed anything, but seems like an obvious idea and another way for Twitter to get some revenue.

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Resonate Networks raises $5 million

Online Targeting startup Resonate Network has announced that they’ve raised $5 million in a Series A round led by led by Greycroft Partners and iNovia Capital. Resonate has previously raised $2 million in angel funding. The Reston, Virginia based company was founded in 2007, and creates software and tools for online targeting — an increasingly competitive sector.

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Yahoo acquires Associated Content for $100 million

Yahoo has acquired concept producer Associated Content for $100 million. According to Yahoo CEO Carol Bartz, the company acquired Associated Content to add to its content features, and considering that Associated Content writers add some 50,000 pieces of unique content per month, it might be just what Yahoo needs.

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US online ad revenues reach $6 billion on Q1 2010

For the first quarter of this year, the online ad revenues in the US have reached $6 billion, according to IAB, which tracks this numbers. IAB estimates that during the first quarter, US Internet users saw 1.1 trillion ads.

The top web publisher was Facebook, which delivered more ad impressions than any other ad provider.

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Wildfire raises $4 million

Wildfire, the social media marketing startup, has announced that they’ve raised $4 million in a Series A round, led by Summit Partners, Aydin Senkut and the wine-man himself, Gary Vaynerchuk.

Wildfire launched last year, and offers a platform makes it possible for businesses to make easy online marketing campaigns, for instance, do competitions or sweepstakes, coupons and more.

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Google Softening Up on China Censorship Row?

Has Google given in to the Chinese government conflict? While Google has claimed they have stayed put, it seems that some key words on the Google Chinese Search now reveal previously censored results. This includes issues related to the 1989 Tiananmen Square protests.

While it could be a technical error, you have to admit that there may be something going on. The issue has been far from settled but how could such a glitch escape the eagle eyes of the Google people?

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HP’s Let’s Do Amazing Ad Campaign

HP has officially launched its new Let’s Do Amazing ad campaigns. The ad cost HP $40 million so you have to wonder what gives. The ads were starred in by comedian Rhys Darby with Dr. Dre providing the audio support. Check out the ad videos below.

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Quantcast Now Offers Audience Insights for Every Country

Website owners who are quite particular with the volume of traffic and visitors they get can now disseminate that into detail after Quantcast announced its country specific data solution for its growing number of international publishers and marketers.

Quantcast audience measurement is free and by providing the marketplace with unparalleled audience insights, it enables publishers to better represent their unique audiences and empowers advertisers to reach specific online consumers with accuracy and scale.

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