Boost Traffic By Sharing Discoveries
This actually kind of relates to what we talked about on Friday, but it’s really more of an amplification than a repeat.
One of the great things about blogging is that you can use it to rapidly pass on your discoveries to others. When you spotted that great article over on Wired about tomorrow’s military machine or that thing that Siemens is doing with nanotechnology, you couldn’t wait to write up a bit of your own with your own spin and pass it on, right?
And that’s what blogging’s for. But the problem is, a whole lot of other people feel the same way about that discovery, so the next thing you know EVERYONE’S all over it. So what you need are newer discoveries. You need ACTUAL discoveries.
The best place to get those is to observe. If you write about something YOU OBSERVE, chances are that not a whole lot of other people are going to make those same observations. Oh, sure, you’ll have a few competitors, a few other people who caught on to the same thing you did, or at least close to it. But the key takeaway is that you’re going to be in a MUCH smaller crowd than the people who rewrote Wired’s new discovery.
And it’s easy to get a big piece of a pie no one’s going after.
